With technology taking over our lives faster than a thunderbolt strike, the businesses have a tough call: either embrace well-entrenched internet marketing strategy or lose out on the major market share. You may be weighing your options for an online start-up or taking your traditional brick-and mortar business to online version.
Regardless of the nature of your business, the online success hinges on your marketing plan as in any conventional business but it goes deeper than that. You need to tell Google why your product or services is nicer to people.
In traditional forms of business, the companies that spend more on marketing are usually more successful than the rest. It is not the case when you are doing it online and want to generate sales more through search traffic.
First off, find the right people that understand the dynamics of how search engines work. Keep away from the people who boast their ability to bring you online success within days. There is no shortcut to online success. It is a long-term project that bears it fruits when you are fully equipped with ways of telling Google and other search engines convincingly that your product or service is better than others.
Keep yourself abreast of updates that Google rolls out to make its search engine better, relevant and human-friendly. Now have a look at ways that can help you rank better.
Write Compelling Web Content:
Google places greater emphasis on on-page factors. The content on your website is supposed to be original and worth a read. The spun or duplicate content will dampen your chances of success. It is better to hire an in-house writer for that matter.
Never buy links. It may give you an advantage over your competitors for a while but that won’t last long. Google is getting better and better at spotting link buyers/exchangers. Focus on the natural link-building ways instead. The steadier you go, the better the chances of success.
Spam is a Sin:
Don’t spam the Internet with links pointing to your website or you will soon be in trouble. Google wants to return the search results that are relevant, useful and potentially beneficial for the searcher/user.
Social media platforms such as Facebook, Twitter, and Reddit may serve your marketing plans well. Google and other search engines are taking social media signals into consideration more than ever before. An active Facebook page and Twitter account will add value to your online business.
Keep in mind SEO is a lifeline of your online business and a well-grounded strategy is a must when you are vying for top rankings. And that people don’t look for products or services by name of the company or yourself, they often do by using product-related keywords in search engines.
The emphasis leading search engines have placed on unique content and legitimate Internet marketing practices has been overwhelming in the last decade. Content creation is important to search engines, but it is equally important to website/blog owners.
Content creation should always be focused on driving traffic, not just better search results. Once you gain enough publicity and attention on the Internet with the help of solid content, you will want to maintain the credibility you have achieved among readers, visitors or your fans. Solid content is the single most important factor when it comes to boosting the number of your website’s visitors.
But a common worry that haunts every marketer’s mind is whether their website is going to maintain its position for a long haul or will be replaced by a new entrant (competitor). If your content is lousy at best and boring at worst, nothing is going to help you maintain your position among readers—not even hundreds of dollars that you spend on SEO (Search Engine Optimization).
Content creation has become an integral part of SEO, and without it, your blog is nothing. Still, those responsible for marketing usually ignore the significance of the digital asset optimization, which is a key factor for better search results. Better search result is what motivates webmasters and blog owners to embark on multiple marketing tactics.
When it comes to content creation, a key question that pops up in one’s mind is how to create quality content that adds value to website? Creating content that grabs attention is something not everyone can do. For instance, not every webmaster can be as smart as Yahoo!’s or Google’s cofounders.
You can produce the most compelling content and it can help you get some attention, but your site might still be lagging behind your competitors and does not appear on the first page of key search engines like Google and Yahoo! What then? Will you resort to shoddy search engine tactics (blackhat) to get what you are after? Even if you embark on blackhat SEO, getting your website on top of search engine results will still seem like a hard task as there are loads of people doing this to trick search engines into placing them at the top rankings.
Why is bad content a drag on your whole traffic generation efforts?
Bad content can kill your SEO successes instantly. Suppose if you spend a fortune on SEO and somehow take your website to the top of search engine results, but you can undermine your whole effort if your content is not able to engage the readers/customers/visitors/clients.
Point to remember: Content has to be engaging enough to maintain your customer/reader loyalty. With loyal visitors reading your blog on a regular basis and liking your content, you can ensure your survival even if your ranking goes down. The bottom line? Nothing beats quality content.
Remember content creation is not meant to be only focused on massive production of material (video, images or text), because if you are creating crap in the name of content, no one is going to pay attention to it.
You have read a lot of things about backlinks and pagerank, but the thing I am going to unravel in this post will help you understand organic link building in a much more effective way. Admit it or not, backlinks are still as important for better search engine results as ever and getting them for your website is one of the most crucial things in your SEO (Search Engine Optimization) plan. But when it comes to getting high quality backlinks, many people freeze as they do not how to get other websites to let you link your site with them.
For those who are still confused what a backlink is, backlink is just a link to your site. When your website link exists on someone else’s website or a site with different domain, that link is typically referred to as backlink. Breaking it down further, backlink is extremely important to your website’ search engine ranking because search engines consider one backlink as one vote for your website. The more backlinks your website has, the better your search ranking will be.
But before I start telling you how you can get backlinks for your newly built site, I just want to get a few things straight first. With Google’s penguin update launched earlier this year, quality has been made the most important factor when it comes to backlinks. Do not buy backlinks as it is against Google’s guidelines and your site might get penalized anytime.
Some quick tips to get backlinks:
Your personal and friends’ websites
This is the simplest and the most hassle-free way to get backlinks. If you have more than one website, you can leave links. If you you know someone personally or from social media or the Internet, you can ask them to link your site with their sites.
Write good content
Write your website content in way that it builds your readership. Your content should be so wonderful that it can attract visitors who will then mention your posts or link on other websites.
Guest posting is writing posts for other blogs. There are literally tens of thousands of blogs that offer writers from different industries to write blog posts for them. Choose blogs from your niche that will allow you to write posts as a guest. Generally guest posters are permitted to leave a link to their personal website in the author bio. There are many blogs that also allow links in the body of the articles, which has more SEO value than the links at the bottom of the page or author bio.
Write press releases as for PR services. There are hundreds of PR sites that let you give a link along with the press release you write about your company or site.
Post comments on blog
Blog commenting is one of the easiest ways to get backlinks. Be sure to use proper anchor text when commenting. Be careful as some blogs will summarily delete your comment if you use commercial-sounding anchor text as your personal name in the name section.
Whether you are running your website or are working as an SEO at a website, you are constantly thinking of new ways to boost your serarch engine ranking. But wait.