SEO basics: Nothing beats quality content

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The emphasis leading search engines have placed on unique content and legitimate Internet marketing practices has been overwhelming in the last decade. Content creation is important to search engines, but it is equally important to website/blog owners.

Content creation should always be focused on driving traffic, not just better search results. Once you gain enough publicity and attention on the Internet with the help of solid content, you will want to maintain the credibility you have achieved among readers, visitors or your fans. Solid content is the single most important factor when it comes to boosting the number of your website’s visitors.

But a common worry that haunts every marketer’s mind is whether their website is going to maintain its position for a long haul or will be replaced by a new entrant (competitor). If your content is lousy at best and boring at worst, nothing is going to help you maintain your position among readers—not even hundreds of dollars that you spend on SEO (Search Engine Optimization).

Content creation has become an integral part of SEO, and without it, your blog is nothing. Still, those responsible for marketing usually ignore the significance of the digital asset optimization, which is a key factor for better search results. Better search result is what motivates webmasters and blog owners to embark on multiple marketing tactics.

When it comes to content creation, a key question that pops up in one’s mind is how to create quality content that adds value to website? Creating content that grabs attention is something not everyone can do. For instance, not every webmaster can be as smart as Yahoo!’s or Google’s cofounders.

You can produce the most compelling content and it can help you get some attention, but your site might still be lagging behind your competitors and does not appear on the first page of key search engines like Google and Yahoo! What then? Will you resort to shoddy search engine tactics (blackhat) to get what you are after? Even if you embark on blackhat SEO, getting your website on top of search engine results will still seem like a hard task as there are loads of people doing this to trick search engines into placing them at the top rankings.

Why is bad content a drag on your whole traffic generation efforts?

Bad content can kill your SEO successes instantly. Suppose if you spend a fortune on SEO and somehow take your website to the top of search engine results, but you can undermine your whole effort if your content is not able to engage the readers/customers/visitors/clients.

Point to remember: Content has to be engaging enough to maintain your customer/reader loyalty. With loyal visitors reading your blog on a regular basis and liking your content, you can ensure your survival even if your ranking goes down. The bottom line? Nothing beats quality content.

Remember content creation is not meant to be only focused on massive production of material (video, images or text), because if you are creating crap in the name of content, no one is going to pay attention to it.


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